Evolution Program
Validate your startup idea in 10 weeks!
Evolution is Genesis’ pre-incubator program, the first step in the Genesis venture journey. It is an 10-week intensive program designed for early stage technology start-ups. With experiential learning at the core of the program, Evolution immerses entrepreneurs to engage their potential customers, while receiving mentorship from Genesis’ extensive advisor network. The program helps entrepreneurs quickly identify their markets, validate their idea, and find Problem Solution Fit. Cost to complete the program is $250.00 CAD.
Evolution will help you :
Clarify your company’s unique value proposition.
Understand your target market & potential revenue streams.
Get connected with experienced mentors.
Identify your first customers and early adopters.
Learn how to pitch your idea effectively.
Course schedule includes the following topics, with additional lunch & learn sessions through the ten-week period:
Week 1: Market Sizing/Customer Segments
Week 2: Value Propositions
Week 3: Customer Acquisition Strategies
Week 4: Validation Week (First Pitch)
Week 5: Channels & Revenue Streams
Week 6: Founders Sharing Sessions
Week 7: Key Activities, Resources, Partners & Costs
Week 8: Pitch Prep
Week 9: Pitch & Play
Week 10: Pitch Showcase
The Evolution program is for start-ups who:
Are technology-based
Have identified a problem they want to solve and want to validate their solution
Have less than $1M in annual revenues (pre-revenue companies are encouraged to apply)
Have yet to develop a minimum viable product