Spotlight on Empowered Homes

In the fight against climate change, one company is stepping up to the challenge and wants to help homeowners save on their energy bills. Empowered Homes, the newest company accepted into the Genesis Centre, conducts home energy inspections. These audits educate homeowners about energy conservation and energy efficiency; the benefits of the audits include lowering heating costs for the homeowners and reducing emissions in the environment. Empowered Homes is also working on developing several clean tech products to help their customers lower their energy bills, including a solar thermal heating system that will be available in summer 2016!


Recently, we were in touch with Joshua Green of Empowered Homes and had the opportunity to ask him some questions about the business and where it is heading.


1.    When did you start Empowered Homes?

JG: Empowered Homes was created in January 2014 and incorporated in August 2014.


2.    Who is on your team?

JG: Our company consists of Joshua Green, Zachary Green and Riccardo Ciccarelli. Josh and Riccardo both attended the same schools growing up and both attended Dalhousie University to pursue Bachelor’s in Engineering.  Upon graduation in 2013, Josh moved back to his hometown of St. John’s, while Riccardo began Master’s degree in Structural Engineering at DAL. Zach began his Mechanical Engineering degree at MUN in 2011 and became involved with Empowered Homes in 2014.


3.    What led you to create Empowered Homes?

JG: Empowered Homes was created to help homeowners lower their home energy consumption through energy efficiency and renewable energy generation. A preliminary design of a solar thermal air collector from Josh’s senior design project in university is what really kick started the idea of forming a company to pursue the technology further.


4.    What is the best part of being an entrepreneur?

JG: The best part of being an entrepreneur is that you get to work on the problems that you believe are important to society and problems that genuinely interest you. There is no better feeling than helping others with something that you’ve created and are passionate about.


5.    Who is your target market?

JG: Our target market consists of homeowners who are looking to improve the energy efficiency of their home or looking to produce their own energy for their home. They may want to do this for the cost savings, to help the environment or for more energy independence/security.


6.    What is your biggest challenge currently?

JG: Our biggest challenge is currently educating homeowners. While home energy efficiency is nothing new, really understanding the benefits and what it takes to reduce a home’s energy consumption is not common knowledge. Additionally, educating homeowners on the benefits adding solar energy generation to their home and how our solar heating system works is going to take significant effort.


7.    Where do you see the business in 5 years?

JG: In 5 years from now, we hope that we will have helped tens of thousands of homeowners lower their energy consumption through our products and services.


8.    What is the biggest lesson you have learned so far with your startup?

JG: The biggest lesson we’ve learned so far is that you should ask questions and ask for help from the start-up and business community early on. There were so many things that we struggled with starting out that could have been avoided if we had reached out to the community earlier.


9.    Who inspires you?

JG: Both my brother and I are inspired by our father, David Green, and Elon Musk for the same reasons: They are extremely hard workers, they care about making the world a better place, and they are comfortable taking risks for things they believe in.


10. What book(s) would you recommend?


  • The Carbon Bubble: What Happens to Us When It Bursts by Jeff Rubin
  • Smelling Land: The Hydrogen Defense Against Climate Catastrophe by David Sanborn Scott
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance


The Genesis Centre is excited to be working with Empowered Homes.  This is another company in the Centre’s roster that is developing their innovative ideas right here in Newfoundland and Labrador.

Tel: (709) 330-2592