A Deep Dive into Ocean Technology

Past and present, Genesis companies have been making waves in the development of the local Ocean Technology Sector.

In 2011–2012, Genesis operated a program called the “Blue Initiative” which provided support, guidance and seed capital to ocean technology companies in Newfoundland and Labrador. This program was very successful, leading to the creation and development of several ocean tech companies in the province.

Today, we pride ourselves in calling some of our past and present clients leaders in ocean technology. Ocean tech accounts for approximately 25% of Genesis current and graduates companies. Let’s take a look at some of the incredible work these companies are doing in this sector.

SubC Imaging

SubC Imaging creates state-of-the-art, underwater imaging equipment. As said in their mission statement, they strive to be the most technologically advanced and intelligent video equipment in the offshore and subsea markets. Their technology is now being used in every ocean on the planet, with clients operating in over 20 countries! SubC is one of the fantastic graduates of the Genesis Centre and are now world leaders in their field.

Virtual Marine

Virtual Marine develops a variety of unique simulations for both the oil & gas and defence & coast guard industries. Much of the work that they do involves training workers for situations that are too dangerous to realistically practice, but can be replicated in simulations that prepare them for the worst. They were the first company to bring lifeboat simulations to the offshore oil and gas industry and continue to innovate new technology to enhance the safety of working in these industries. Virtual Marine was just recently awarded a Build in Canada Innovation Program (BCIP) contract for an ice management simulator; the Government of Canada will be investing in their company’s device that helps crews train and learn techniques in ice management.

Genoa Design International Ltd.

Genoa Design International Ltd. is another amazing company that graduated from the Genesis Centre. Genoa Design is a global marine production design company that does production lofting, detail design and 3D modelling services for shipbuilding and offshore industries. They are currently a significant player in the national shipbuilding project.


Seaformatics is one of our current companies working in the Genesis Centre. They are known for their product the Waterlily, a charging device that uses wind and water energy to charge mobile devices. The technology behind the Waterlily was derived from a Memorial University project that was originally marketed for ocean devices in deep water. The Waterlily has been a huge success, getting close to 3 million Facebook views on their product video and being featured in many news articles such as the Gazette and Volta. It was also featured in GQ Magazine’s “10 Coolest Things in the World this Week” this past fall.

Rutter Inc.

Rutter Inc. is another extremely accomplished graduate of our centre. Rutter creates radar signal processing technologies for marine safety, security, and environmental monitoring & protection industries. Rutter has given back to Genesis, funding the renovations and completion of the “Rutter Room” in the centre.


The Rutter Room in the Genesis Centre

The Rutter Room in the Genesis Centre

Whitecap Scientific Corporation

Whitecap Scientific Corporation is a shining example of how impactful and innovative companies in the ocean tech sector can be. Their innovation, the ROV3D, is the world’s first Live 3D Eventing System for underwater video inspection. Being the first of its kind, ROV3D has changed subsea video inspecting as we know it, making it easier than ever to produce accurate 3D underwater models for projects in industries such as Oil & Gas.

In honour of the announcement of the Ocean Supercluster in Atlantic Canada today, we wanted to take a minute to reflect on all the wonderful things ocean tech companies are already accomplishing. With the support of this Ocean Supercluster, we look forward to seeing even more incredible opportunities for existing and new companies in the Ocean Technology space. We are so excited to see what the future holds for not only our amazing clients, but the whole ocean tech sector in Atlantic Canada!

By: Jenny Mallard|Venture Support Intern