The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business. Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.

The value proposition is a statement that reflects a new venture’s most fundamental decisions, including target customer, problem to be solved and which product solution to offer. This workshop will help you create a sustainable value proposition that is validated through customer and peer appraisal.

TOPICS INCLUDE:

  • Creating a value proposition
  • The Lean Startup approach
  • Testing key assumptions for businesses
  • Frameworks and techniques for customer interviewing
  • Validation and interpretation of customer learning
  • Landing the first customers

SESSION ONE: FRIDAY JAN 20, 11:00-1:00

Preparing to leave the building- Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.

SESSION TWO: FRIDAY JAN 27, 1:00-4:00

Refining your customer development- A solid customer interviewing technique that can be used continually through the course of new business development.

SESSION THREE: TUESDAY JAN 31, 9:00-1:00

Determining your value proposition- A framework and template for determining your value proposition.